Every STRAP cycle begins long before the final strategic charts are assembled. It starts with a shared goal: creating a clear, aligned view of the Rolling Stock market that will guide our next steps as a business.
This year, that journey kicked off in January with the launch of the new Rolling Stock Market Sizing initiative. The work unfolds region by region, as sales teams carefully review every project planned between 2025 and 2029, validating timelines, checking car counts, and making sure CRM reflects what they see on the ground. With this base in place, Product Line Marketing steps in to bring the market into sharper focus. By reviewing pricing assumptions across segments and geographies, they help translate project data into a realistic picture of future demand.
All these contributions come together to form a single, coherent market outlook one built collaboratively, grounded in real data, and ready to guide our strategic decisions in the upcoming STRAP cycle.
In short, it’s not just a sizing exercise. It’s the story of how we shape our understanding of the Rolling Stock market together.