Transit World
Wabtec Transit Marketing Newsletter
Marketing, Distilled Q3/ 2026
Transit
Innotans 2026 : Innovation In Action
Wabtec mada a strong impact at Innotrans 2026 in Berlin, showcasing over 30 innovations across three key areas : Innovating with purpose, enabling smarter operations and powering intelligent decisions.
With a 900sqm+ booth and over 300 meetings with customers and partners, the event provided a valuable opportunity to strenghten relationship and highlight Wabtec's latest technologies.
Key moments included the French Rail Innovation Award for green friction, the innotrans Hackathon focused on HVAC solutions, and demonstrations featuring Wabtec's latest acquisitions
Transit Services
Wabtec x RENFE IRVIA : Built on Trust
For over 30 years, Wabtec and RENFE IRVIA have worked together to ensure the safety, reliability and availability of trains through dedicated brake system maintenance.
From preventive and corrective maintenance to continuous improvements, this long-standing partnership is buit on trust, expertise and responsiveness, helping keep trains running safely and efficiently every day?
👉Discover the partnership in action - Click here
Power Collection
Strengthening Our Position in the Aluminium Market
Following the Wind brochure, the focus shifted to the aluminium market. More than the development of a new marketing asset, this project was an opportunity to take a step back and refine how Wabtec C&G positions its aluminium offering.
Through a review of competitor positioning and market messaging, we identified the strengths that truly set our solutions apart and defined a clearer narrative around our expertise.
This work helped sharpen the capabilities, benefits and differentiators highlighted to customers, ensuring they reflect both market expectations and the unique value of our offering.
The resulting brochure now provides a consistent platform for Sales & Marketing activities and has already been leveraged at October's aluminium trade show.
👉 Explore the brochure - click here
Train Doors
Listening to the Market: Boarding Solutions Survey
During Innotrans 2026, Wabtec launched a customer survey to better understand future needs and innovation priorities for boarding solutions.
Early feedback from key industry players, including Alstom, Stadler, SNCF, DB and SBB, highlights four main priorities : compact installation, accessibility, reliability and intelligent automation.
These insights will help guide the development of future boarding technologies, with conclusions of the study expected by the end of the year.
Brakes
FLEXX+ : A New LinkedIn Campaign Delivering Promising Results
Wabtec recently launced a LinkedIn sponsored campaign to highlight FLEXX+ and its contribution to improve braking performance and reducing uncertainty in railway operations.
Targeting European train operators, infrastructure managers, and signalling suppliers, the campaign features three articles exploring the importance of braking perfomance, how FLEXX+ reduces braking uncertainty, and the potential to unlock additional ETCS capacity.
👉Explore the FLEXX+ articles - Click here
Charging and Power Transfer
Marine MCS : Advancing Ferry Electrification
A new industry whitepaper, Marine-Megawatt Charging Systems highlights how standardized high-power charging solutions of passenger ferries.
The study emphasizes faster charging, improved safety, automation, and operational reliability, while promoting interoperability across ports and vessels.
By building on existing charging standards and integrating smarter energy management, Marine-MCS paves the way for more efficient and sustainable maritime operations.
👉Read the full whitepaper - Click here
RTPE
New Mors Smitt website
Mors Smitt has launched its new website, offering a modern, user-friendly experience with improved navigation and easier access to its Railway and Power Industry Solutions.
The platform features enhanced product information, new sections dedicated to Lifecycle Extension and Customer System Solutions, dynamic datasheets, and a new project reference library.
👉Explore the new website - Click here
CIGRE Global Event Paris
Wabtec's Power & Industry team successfully participated in the CIGRE Paris Session 2026, held from 23-28 August in Paris, where we showcased our Fanox and RMS/Mors Smitt protection and control solutions to a highly international audience.